It’s been said for years that word-of-mouth is the best form of advertising, and the reasons are obvious—we only pass on or recommend something that we really believe does the job, saves money or does anything that helps the one tell about it. Word-of-mouth is seldom questioned and often believed because it’s volunteered info. No [...]
Many entrepreneurs read, hear and even use this term without really knowing what it means and especially what it means for their business. Let’s clear it up here: What your “Brand” is not: Your brand includes your logo, but it is not limited to your logo! That’s where many entrepreneurs (and even some larger businesses) [...]
Brain research confirms that the brain is divided into two hemispheres. Although both sides are involved in nearly every task we do, the left side of the brain processes in a logical and sequential order while the right side processes intuitively and randomly. Most people have a dominant side, and that side is displayed by [...]
Almost every business has access to the following three important people as a part of their business life. But the difference between the successful business owner and one struggling for success could lay with how they leverage the relationship with these people: 1. Do You Know Your REAL Customers? I cringe when I ask a [...]
Today, all over the world, companies are searching for funding-the-life blood that can mean the difference between worldwide success and complete failure. For many, it simply means getting to that “next step” or becoming the next “big thing.” But the funding arena isn’t always as black-and-white as applying for a bank loan. From venture capitalists [...]
After 15 years in public office, André Bauer is now making some changes. But how do you take a very public career—with all its ups and downs —and reinvent who you are and who you will be? Want to subscribe to Business Black Box? 1 year for only $18. Click below.
When recently asked about the most effective way for a small business to launch either a product or an event, I directed the person to consider an industry that has mastered the technique: Hollywood. Movie makers are the best at getting their target audience excited about an event that they can’t even attend yet, and [...]
The biggest enemy to executing your business strategy and meeting the goals of your start-up business is not what many people think. Procrastination is the enemy that keeps new businesses from launching in the first place, but there is another enemy that lurks around the corner waiting to pounce on you after you’ve overcome the hurdle of getting started. [...]
During the upcoming gift-giving season, when you are asked “What would you like me to get you this year?” don’t go for the generic answer of “Oh, surprise me,” or “Oh, it doesn’t matter.” Give your loved ones’ generosity an opportunity to really make a difference by letting that gift to you be something that will advance your new business start-up.
Thanks so much to Dan Waldschmidt for his vision with sales and having “edgy” conversations! With a true heart for small business, Dan helps more than 30 companies a year grow their businesses by 300 percent. Wow. He’s not your average sales guy… We live on the edge, so that we get noticed. If you [...]
