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Marketing


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What Alvin Greene means to your company

Posted by Jordana Megonigal on 10 Jun 2010 / 3 Comments

If you haven’t followed the story of Alvin Greene, you should. In essence, the story goes like this: Greene filed as a Democratic candidate for DeMint’s seat in the U.S. Senate. He bought no yard signs, he showed up on no TV commercials. He didn’t campaign, stump or otherwise even appear in public. (Although he [...]



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Launch Your Marketing: Trey Pennington

Posted by Jordana Megonigal on 17 Apr 2010 / 2 Comments

Thanks to Trey Pennington for enlightening us on how to change our perspective, and capitalize on our opportunities. And a huge thank you to Enterprise Launch for getting Launch Greenville in motion and making it the success it is today! LAUNCH Greenville 2010 is underway, and we are so excited to be here (like, really [...]



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Trail Blazers: Victoria Moore, Gourmet Chef – The Lazy Goat

Posted by Business Black Box on 07 Jan 2010 / 3 Comments

People who are setting the stage for the next level of business. Developing a new software. A new product. Using business tools in a whole new way. Being a visionary thinker with the power to challenge “the way it’s always been done.” Meet six Upstate leaders doing all of the above, and taking our business culture – locally, nationally and globally – to a whole new level.



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Trail Blazers: Ron Carpenter, Senior Pastor – Redemption World Outreach Center

Posted by Business Black Box on 07 Jan 2010 / 3 Comments

People who are setting the stage for the next level of business. Developing a new software. A new product. Using business tools in a whole new way. Being a visionary thinker with the power to challenge “the way it’s always been done.” Meet six Upstate leaders doing all of the above, and taking our business culture – locally, nationally and globally – to a whole new level.



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Trail Blazers: Trip Muldrow, Owner/Partner – Arnett, Muldrow & Associates

Posted by Business Black Box on 11 Nov 2009 / 3 Comments

People who are setting the stage for the next level of business. Developing a new software. A new product. Using business tools in a whole new way. Being a visionary thinker with the power to challenge “the way it’s always been done.” Meet six Upstate leaders doing all of the above, and taking our business culture – locally, nationally and globally – to a whole new level.



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Trail Blazers: Harold Mitchell, House of Representative [D]-(Dist. No. 31, Spartanburg Co.)

Posted by Business Black Box on 11 Nov 2009 / 0 Comment

People who are setting the stage for the next level of business. Developing a new software. A new product. Using business tools in a whole new way. Being a visionary thinker with the power to challenge “the way it’s always been done.” Meet six Upstate leaders doing all of the above, and taking our business culture – locally, nationally and globally – to a whole new level.



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Maybe It’s Fish Tanks

Posted by Geoff Wasserman on 11 Jul 2009 / 4 Comments

It’s a tough economy for so many businesses, and in times like this most spend their time watching cash flow, cutting expenses, and not a whole lot of time figuring out how to do things differently for new customer acquisition or repeat business from existing fans.



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CEOs & LEADERS: Reproducers vs. Producers

Posted by Geoff Wasserman on 14 Jun 2009 / 0 Comment

You’ve probably heard it said that seeds produce after their own kind. In other words, Apple seeds don’t produce cucumbers, they produce apples. Acorns produce oak trees. A seed produces what’s in it. 
At the top of most organizations and/or divisions, there’s generally one of two types of leaders: Reproducers or Producers.
Reproducers, generally, are reproducers because they reproduce [...]



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Where do we start?

Posted by Geoff Wasserman on 07 Jun 2009 / 3 Comments

For businesses, churches, and most organizations, the challenge of finding target market people to share your message has always been challenging. In 2009, it’s a problem compounded by the fact that even when you find them, figuring out how to break through the clutter and the noise seems insurmountable. Between websites, blogs, texts, emails, FaceBook, Twitter, radio, TV, and over 200 other social media platforms, organizations are crying out for help…”Where do we even start?”



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Who can you really Count On? Stick Your No’s Out Now & Then Find Out

Posted by Geoff Wasserman on 12 May 2009 / 2 Comments

I’ve been incredibly blessed over the last few years with a team who consistently brings new, well-thought out ideas to me not just for our clients, but for us to grow our business. As leaders who constantly are plowing new ground and changing personally and professionally to meet needs of an ever-shifting marketplace, it’s important [...]



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