Sam’s varied marketing career includes work with some of America’s best-known brands in consumer goods, technology, retail, financial and professional services. He has directed strategic communications for such organizations as DOW Brands, Publix Super Markets, SouthTrust Corporation/ Wachovia, Datastream Systems, Ryland Homes, Club Corporation of America, South Carolina Tourism, Elliott Davis and Advantica/Denny’s.
Among his career highlights, Sam led marketing and business planning for Publix Super Markets, helping the multi-billion dollar retailer expand into new states and markets; increase media budgets 45%; and add lifestage marketing initiatives. He also helped develop and launch the restaging of Publix brand’s private label line, develop and promote their own dairy and cultured products line, and conceive, validate and launch the acclaimed Publix Baby Club® lifestage marketing program, now with in excess of 400,000 members.
As director of marketing for Elliott Davis, a regional accounting firm, from 2000 through 2004, Sam oversaw the growth of the firm from local CPAs to a Top 40 national firm — growing revenues by more than 80% during that span — diversifying the firm’s portfolio of services and products into the technology, wealth management, international services, and marketing/communications arenas.
His career has included time both at national ad agencies and on the corporate strategy/communications side of the desk. In late 2004, Sam founded Patrick Marketing & Communications, Inc. (PM&C), providing insight and strategy to organizations seeking to deploy innovative marketing and communications as a way to accelerate their profitable growth. PM&C has enjoyed year-over-year growth ever since its founding. More importantly, each PM&C client has experienced significant revenue and profitability growth during the period.
Sam is actively involved in the American Advertising Federation, American Institute of CPAs, South Carolina Association of CPAs, United Way of Greenville County, Miracle Hill Ministries, the Carolina First Center for Excellence and the Association for Accounting Marketing (AAM). He has served as the AAM National Conference Co-Chairperson, and has spoken and written extensively on business, marketing and practice development topics.